Why Measure Foot Traffic?
Measuring foot traffic goes beyond simply counting the number of visitors. It’s about understanding customer engagement, optimizing store layouts, and improving overall operational efficiency. Here’s how our solution can benefit your business:
Enhanced Customer Insights:
Gain a deeper understanding of customer behavior, including peak visit times, dwell times, and movement patterns. This information is invaluable for tailoring your marketing strategies and improving customer experience.
Optimise Layouts
By analysing foot traffic patterns, you can identify which areas of your store attract the most attention and which are overlooked. This allows you to strategically place high-margin products and design a store layout that maximises sales.
Improved Staffing Efficiency:
Knowing when your store is busiest helps you schedule the right number of staff members at the right times, ensuring that customer service levels remain high without overspending on labor.
Data-Driven Decisions:
Knowing when your store is busiest helps you schedule the right number of staff members at the right times, ensuring that customer service levels remain high without overspending on labor.
We Make It Possible For Businesses To Measure Foot Traffic In Specific Environments
We use real time data acquisition to provide us with data which is processed and analyzed to give information about visitor numbers in the units field of view.
- Malls
- Kiosks
- Live Events
- Conferences
- Retail Environments
- Attendence Tracking
Our Services
We provide comprehensive solutions that empower you to keep doing what you do best.
Display Management:
We can turn any modern display into a vibrant signage system to put across your message (including advertising, live dashboards, notifications, resturant menus, etc)
Counting
Measurement is the first step that leads to understanding and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t find ways to improve on it. FootTraffic gives you the ability to measure and understand your environment. This understanding will help with budgeting, staffing, inventory, security, floor plan optimization, maintenance and provide a measurement of an events success.
Remote Camera's
Easily view remote assets in any location.
Modbus Cloud Services:
Data collection from various sources, which is then made available over the internet in a modbus format for integration into your system.
Speed Cameras:
Estate / private road speed monitoring, identify users exceeding the specified speed limit, providing speed travels and photographic evidence.
Audio Player Management:
Broadcast your audio content (including adverts, music, anonoucement, etc) to your retail audience.
Remote Switching Units:
Remotely switch devices on and off in realtime and on a schedule.
GPS Tracking:
GPS / location tracking of vehicles and assets
Frequently Asked Questions
We use real time data acquisition to provide us with data which is processed and analyzed to give information about visitor numbers in the units field of view.
We are able to collect data without an Internet connection, but the analytics that provide the data in a user readable format via the dashboard will require the unit to be connected.
No personally identifiable information is stored by our systems.
Payment Question
FootTraffic accepts a variety of payment methods to accommodate different customer preferences. These include:
- Card Payments (Visa, Mastercard, American Express, and Diners Club)
- Instant EFT (Electronic Funds Transfer)
- Bank EFT
FootTraffic's support services typically cover:
- Assistance with data acquisition and processing
- Troubleshooting technical issues related to their hardware and software systems
- Guidance on optimizing the use of foot traffic data for business insights
- General customer service inquiries related to their products and services
Technical Question
Multiple measurement points in a location can be used to build a better picture of how the persons we count move through your environment.
Data is collected using proprietary hardware and software systems. FootTraffic employs methods such as Wi-Fi detection and custom people recognition technology to gather real-time data on visitor numbers and movements. This data is then processed and analyzed to provide actionable insights.
Who We Are
FootTraffic.io, we are at the forefront of transforming pedestrian traffic data into invaluable insights for businesses across various industries. Founded with the vision to bridge the gap between raw data and actionable strategies, our platform offers an intuitive management system designed to optimize operations, enhance customer experiences, and ultimately drive profitability.
We empower businesses to thrive by making complex data understandable and accessible.
Our Mission
At FootTraffic.io, our mission is to empower businesses by transforming pedestrian traffic data into actionable insights. We are dedicated to providing intuitive, comprehensive analytics that enable our clients to optimize their operations, enhance customer experiences, and drive profitability. Through our innovative technology and user-focused dashboards, we strive to make complex data understandable and accessible, helping businesses of all sizes to thrive in their respective markets.
Our Vission
Our vision is to become the global leader in pedestrian traffic analytics, setting new standards for accuracy, reliability, and user experience. We aim to revolutionize how businesses understand and interact with their physical environments, fostering growth and innovation across industries. By continuously advancing our technology and expanding our services, we aspire to unlock new opportunities for our clients, contributing to their success and the vibrancy of the communities they serve.